The notion "If you build it, they will come" no longer applies to your website. The world is a lot smaller, and the Internet becomes vaster each day as new players open their sites for business. Does this mean that you should forget opening, or improving, your e-commerce website? Of course not! What it means is that you have to be vigilant and proactively market your site. You're going to have to invest in and work at bringing traffic and customers to your site.
SEO (Search Engine Optimization) is one of the key forms of marketing on the web. SEO considers how search engines work and what people search for. It is the process of editing your website's content and HTML coding to increase its relevance to specific keywords. The ultimate purpose of SEO is to increase your website's ranking on organic search results in various search engines. Increasing your ranking on search engines results in more traffic to your site. And who doesn't want more traffic to their site?
SEO may result in "free" traffic, but it's not a simple process. In fact, there are two components to SEO: on-page and off-page.
On-page SEO concentrates on page content, HTML coding, META tags, and the structure of the website, such as navigation. On-page optimization techniques include content writing, title tags, several META-Tags, headlines & text decoration, alt- and title-attributes and sitemaps. Sometimes, a website's structure must be altered. That's why it's better to incoporate SEO when a website is first being developed, than having to retrofit it later. The Misfits In Marketing implement on-page SEO tactics for every website we design, so our clients have a running start. But, on-page SEO is just part of the process.
Off-page optimization focuses more on your site's relationship with other websites, specifically in the area of link building. The process of link-building includes direct exchanges with other websites, directory submissions, article writing, and press releases.
But, SEO takes time and effort. It's extremely rare to see quick results, and it's more typical to wait 6-12 months before seeing the fruits of your SEO labors. Both on-page and off-page SEO techniques are essential to achieving a better rank on search result pages.
In addition to SEO, other activities of Search Engine Marketing (SEM) include contextual advertising, Google Sitemap (creation & monthly submission), GoogleBase (datafeed creation & monthly submission), and shopping portals (datafeed creation & monthly submission).
Improve your chances for online success. Have the Misfits In Marketing manage your SEO (and SEM) marketing campaign. Please contact us for pricing.
The Misfits In Marketing are based in the great city of Las Vegas.
If you would like a no-cost, no-hassle, no-obligation proposal, please take a few minutes and fill out our Request For Proposal Form. If you would like to ask a few questions or send us some feedback, you can use our regular Contact Form.
Ron has met Google's requirements to attain recognition as a Qualified Adwords Professional. 