Pay Per Click Advertising

When it comes to marketing your company on the Net, the pay per click (PPC) model could very well be one of the most effective forms of online advertising available today. Unlike the shotgun approach of mass media, PPC enables you to target your market with pinpoint accuracy while having complete control of your cost and budget. It may sound simple, but PPC advertising does require knowledge and experience to not only make it effective but profitable as well. The Misfits In Marketing can create and manage your PPC campaigns, whether it's Google AdWords, MSN adCenter, or Yahoo! Search Marketing.

What is Pay Per Click Advertising?

Pay-per-click advertisements are ads that appear in search engine results, such as Google (see example below). They are typically text-only ads, but can sometimes be images as well. PPC ads are also known as "sponsored links", "sponsored ads", or "paid searches". As the advertiser, you typically bid on keyword phrases relevant to your target market only. For example, if your company sells organic dog food, your PPC ads will ONLY appear when someone searches for organic dog food. So someone searching for shoes, books, or organic fish food will never see (or click on) your ad. When someone clicks on your ad, they'll be taken to your website. The beauty of PPC is that you only pay when someone clicks on your ad!

The minimum price you pay per click (also known as "CPC", Cost-Per-Click) depends on the search engine, the keywords being bid on, and the level of competition for those keywords. Although you may have heard of CPCs as low as $0.05, chances are you'll pay more due to the increasing popularity of PPC and the higher level of competition. Nonetheless, if done right, PPC advertising can be extremely effective, successful, and profitable.

The Benefits of PPC Advertising

Immediate Traffic

• You can launch a PPC campaign and start seeing traffic almost immediately. This is a powerful benefit that can jump-start your site and start receiving and building traffic.

Qualified Traffic 24/7

• As long as your PPC ads are running, traffic is coming to your site. Not only that, if done correctly, the traffic is comprised of highly targeted and qualified visitors (ie. potential customers)! This means you can reach your target market 24 hours a day, 7 days a week.

Works With Your Budget

• PPC advertising can work with any size budget. Of course, the more you spend, the more traffic will be generated. But if you have a limited monthly budget, you can still run a PPC campaign and start generating targeted traffic.

Increases Your ROI

• Because you're running highly targeted ads that only your specific market will see, and because you only pay when someone clicks on your ad, you're more likely to increase your ROI (Return On Investment) compared with spending the same amount of money running an ad in a newspaper or magazine, or even a banner ad on someone else's website.

Constant Testing - Immediate Results

• With PPC, you can constantly test different ads to see if they increase your click-thru-rate (CTR). Increasing CTR increases traffic. After changing an ad, you can measure the results over a matter of days.

Pay Per Click Services & Pricing

The Misfits In Marketing can be hired to create and manage your Pay Per Click campaigns. This typically includes a one-time set-up fee and an ongoing monthly management fee based on your monthly PPC spend amount. Our services include the following:

PPC Campaign Creation

• Creating a PPC campaign includes keyword research & analysis, competitive evaluation, strategic planning, and writing effective & targeted ads. We can also create special landing pages to improve conversion rates.

Monthly Campaign Management & Monitoring

• Why have us continue to manage your PPC campaign? Because if you just "set it and forget it", your PPC endeavor will see minimal success. Your competitors (well, at least the savvy ones) are constantly working their campaigns to increase exposure, lower their cost-per-clicks, and gain higher Quality Scores. Shouldn't you be doing the same?
  
  Our monthly service includes monitoring your keyword click-thru-rates, keyword conversion rates, and your budget. We'll continue doing additional keyword research & analysis, as well as creating new ads for new keywords.
  
  We also monitor the performance of your ads. We will tweak and test your ads to improve their performance, click-thru rates and conversion rates. We also tweak any special landing pages that were created during the initial development. The goal of constantly "working" your PPC campaign is to lower your overall cost-per-clicks and increase your ads' Quality Score with Google.

If you're interested in having the Misfits create and manage your PPC campaign, please contact us for pricing.

The Misfits In Marketing are based in the great city of Las Vegas.

If you would like a no-cost, no-hassle, no-obligation proposal, please take a few minutes and fill out our Request For Proposal Form. If you would like to ask a few questions or send us some feedback, you can use our regular Contact Form.