misfits in marketing

Think "Online Business", Not "Website"

Too many people do not take their eCommerce websites seriously enough. And many of them fail. Maybe it's because starting an online business is a lot cheaper than starting a physical business. So, there's a lot less overhead, but maybe a lot less commitment as well? Maybe it's also because of how they view their website.

Do you truly want to succeed online? If so, you may need an attitude adjustment. Stop thinking of your website as a "website". A website can be anything, including a 3-page blog on animal tattoos in blue to a 20-page brochure site on a local museum. Thinking "website" detracts from and takes the focus off of what you truly want, which is an online business.

Approaching your site as an "online business" emphasizes the importance of what you want to accomplish. It forces you take your venture more seriously and treat it as a real business. Approaching your site as a real "online business" is the only path to online success.

Read more about this in our article When is a website Not a Website

As professional web designers and developers, our specialty and focus is on eCommerce and doing business online. The sites we develop are typically for clients who intend to sell physical products, digital products, and/or services via the Internet. To help you achieve online business success, we are proud to introduce our integrated Total Online Solution (TOS). Is it right for you?

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