Whether you sell products to businesses, consumers, or both, catalogs are vital to your company's success. Their most basic purpose is to generate revenue by selling product. Catalogs, however, can be powerful in other ways as well. They can open doors and create new customers through professional presentation and a smashing first impression. They can shoot you past your competitors with creative design, unique product offerings, superior customer service policies, and special offers. They can generate customer loyalty and increase repeat business through constant contact, creative design & presentation, great deals, and special offers. As people who know catalogs, The Misfits In Marketing can provide you with quality, professional catalog production.
Online Catalogs :: Printed Catalogs :: E-Catalogs
Our core strengths, knowledge, and experience come from having worked directly in the catalog industry. Through an 8-year period, we started and grew a traditional mail order catalog company, breaking into a very competitive niche market with large established players, and eventually became a household name in this market. Along the way, we won four separate awards for Best Mail Order Catalog and were finalists for a well-known national award. Our contrarian thinking, and creativity in marketing the company, allowed us to surpass our competitors. Before the Internet and dot.com craze, we developed an e-commerce division which ended up being responsible for over 30% of sales. So ... we know catalogs ... we know catalog production and design ... online, printed, or e-catalogs.
Online catalogs, and online catalog design, form the basis of e-commerce websites. Online catalogs are typically comprised of a database of products that resides on your web server and that is integrated into a shopping cart system. Online catalogs allow your customers to browse your product line(s), learn everything they need to know about your products, and purchase your products directly online. In addition, online catalogs can offer:
All this without any intervention by your company's employees or salespeople. If your company sells products, whether it's wholesale or retail, and does not have a functioning e-commerce website and/or an online catalog, you are, quite frankly, missing the boat. Please take a look at our e-commerce web design services.
Almost every home in America, on any given day, receives a catalog in the mail. Likewise, mostly every company in America, on any given day, receives a catalog from another company selling its products. Despite the explosion of online catalogs, and the undisputed need for companies to sell online, printed catalogs are alive and well...and successful!
Have you noticed that every company that mails out a printed catalog also has an e-commerce site and online catalog? Yet, not every e-commerce or online company has a printed catalog. Why? Cost. Printed catalogs are more expensive. In addition to design & layout, there is the added cost of printing and postage. So, why do companies still pursue the art (and science) of mail order catalogs? Simple. Because they work! Not to mention that there's less competition in the catalog industry!
Most web developers will only talk web, because that's all they know. We, however, appreciate the effectiveness and power of printed catalogs. As contrarians, we don't see online e-commerce as the end all. We strongly believe that companies still need to pursue traditional forms of marketing to bring their customers online, and catalogs can be a very effective method. Having years of experience in catalog production, catalog design, catalog operations, and fullfilment, The Misfits can offer their clients professional catalog production, including layout & production, as well as consultation in catalog management, operations, and fullfilment.
See samples of printed catalogs
An eCatalog is a great marketing tool and can be very effective in marketing your products. It's great for Business-2-Business. What makes an e-catalog different from a printed or online catalog is the fact that it is a self-contained program. This means that your customers do not need to be connected to the Internet in order to view the e-catalog. An eCatalog can be emailed to all your customers, or sent on CD-Rom, and it can reside right on the desktop in full view. Your customers simply double-click its icon to open.
eCatalogs can contain multimedia, including audio, video, and Flash. Customers can print pages from e-catalogs. They can contain links to websites and even send email. And, of course, eCatalogs can be viewed in a web browser.
The Misfits In Marketing are based in the exciting and hip city of Las Vegas, Nevada.
If you would like a no-cost, no-hassle, no-obligation proposal, please take a few minutes and fill out our Request For Proposal Form. If you would like to ask a few questions or send us some feedback, you can use our regular Contact Form.
